A reminder list, not an unsupervised campaign
Motorworks looks at each customer’s completed jobs and shows vehicles whose last visit is at least nine months ago. Staff can search by customer, email or registration and filter by how long the vehicle has been away.
Nothing is sent merely because a vehicle reaches the threshold. A user chooses the records and starts the email batch, so the garage can check the customer, the vehicle and the reason for contact first.
Keep consent and relevance in the decision
The customer record includes GDPR consent information, but the garage remains responsible for deciding whether a reminder is lawful and appropriate. Irish electronic direct-marketing rules generally require consent, subject to a limited existing-customer exception with its own conditions and opt-out requirements.
Follow up from the same customer record
The reminder list opens back into the customer and vehicle history. Reception can see previous work, account detail and contact information before turning the conversation into a booking.
